Too Cool To Be Cute - Jojo& Malou

We may be smack, bang in the middle of a recession but that doesn't mean that we have lost our desire for designer fashion. Well, thankfully, Swedish design duo Jojo&Malou have decided to help out. Their latest collaboration with ASOS is, in their own words, 'as cheap as chips.' Their choice of graphic prints are so bang on trend.


At only 26 years old, the girls have already been awarded Best Newcomer 2008 by Swedish Elle, received New Generation sponsorship to take part in London Fashion week, created a diffusion line for Topshop and are currently collaborating with ASOS. Their celebrity following includes the likes of Amy Winehouse, Sophie Ellis Bextor and Agyness Deyn.

Click on to http://www.asos.com/ and enjoy.

For more information go to http://www.jojoandmalou.com/

*My interview with Jojo&Malou for One magazine will be out next month